Microsite for advertising campaign for a Drug Addict Foundation. The brief involved developing a microsite for young people, that explains the negative side effects of drugs with the central concept "Each time counts". The site shows a night out on the town in the life of a young person that consumes drugs. To be able to transmit that the possible risks of drug taking are random, we compare drug intake with three games of chance.
Roulette: every time that you consume drugs, you won´t know what the side effects could be
Minesweeper: each time you take drugs, you risk taking bad ones that will knock you out permanently
Seven and a half: each drug counts and you take the risk of over doing them
Copyright © 2013 – Sergio Juncos