Microsite for advertising campaign for a Drug Addict Foundation. The brief involved developing a microsite for young people, that explains the negative side effects of drugs with the central concept "Each time counts". The site shows a night out on the town in the life of a young person that consumes drugs. To be able to transmit that the possible risks of drug taking are random, we compare drug intake with three games of chance.
Launch english version
Launch spanish version
Roulette: every time that you consume drugs, you won´t know what the side effects could be
Minesweeper: each time you take drugs, you risk taking bad ones that will knock you out permanently
Seven and a half: each drug counts and you take the risk of over doing them
Bad Trip